Ofra Shelef identity and branding
Interlude began working with OS in 2005 by designing a new identity that could work at small scale on jewellery, and also on a more conventional scale on printed communications. The solution was a marque and logotype for use together or independently. Following this we directed a brand photography shoot based on Ofra's individual style and artistic influences.
Our shared enthusiasm for the work of Bill Brandt, Man Ray, Maya Deren and a liking for Futurist print graphics allowed us to create an early 20th century flavour and a strong sense of reverie. We have gone on to collaborate with OS on a jewellery collection, as well as designing the OS website and work on a variety of print and photography.
Ofra Shelef Web & Interactive page