Lily's Chillies identity and branding
Run by Charlotte and Jason Lacny, Lily's Chillies makes homemade chilli jellies and ketchups using fruit from local Sussex growers and British chillies. After winning awards they decided they were onto something and asked Interlude to help develop their brand strategy. The process began with creating a strong identity to reflect their ethos: flavour and fire. We looked at product positioning and researched the target market before designing the core Lily's Chillies identity, brand communications and labels. We are currently building an online store, working on various promotions, art directing more photography (working with photographer Jules May) and making a short film.